Jane Buckingham

Jane Buckingham is the world’s foremost expert on Generations X, Y and Z. Buckingham began her career by writing the book, Teens Speak Out, about her own generation at age 17. This started her on a quest to better understand and explain how young people feel. She pioneered the trend-forecasting field by creating Youth Intelligence and The Cassandra Report, the leading trend forecasting study used by the entertainment industry to determine all things “cool”.

Buckingham has worked with numerous Fortune 500 clients including Microsoft, Target, Chanel, MTV, and Sony. She has been the subject of in-depth profiles in the LA Times, The Boston Globe, 60 Minutes, and Good Morning America. She has appeared as a trend expert on numerous television programs such as “The Today Show”, “The Oprah Winfrey Show” and “The View”.

Recently Buckingham launched a new multi-media business, Trendera, which utilizes digital platforms in conjunction with traditional research to forecast trends. She authored the best-selling book series, The Modern Girls Guide to Life and hosted a television show based upon the series on the Style Network. Her new book, The Modern Girls Guide to Sticky Situations hits the bookshelves in May 2010.

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